Augmented Reality (AR) & Virtual Reality (VR): Augmented reality and virtual reality are used by brands to provide an immersive experience in two different ways: such as virtual product try-ons, 360° store tours, and interactive ads.

Quizzes & Polls: Interactive quizzes serve the purpose of keeping users engaged while brands collection customer data, meanwhile polls through social media increase engagement with the audience.

Shoppable Content: Instagram and Pinterest are now shoppable-style content projects, which will let go of the user to click in images or videos to buy the product. This simplifies the buying experience.

Live Streaming & Webinars: Livestream brands engage born-at-the-spur-of-the-moment videos to answer questions, while theme-explained content includes demonstrating products that will turn engagement and trust into victory.
Interactive Infographics & Calculators: Interactive infographics, together with calculators, can thoroughly absorb the brain throughout the user experience of engagement and product realization.

🔹 Example: IKEA has an app powered by augmented reality, which allows people to envision the furniture before buying it in their homes. Well, this has given her a 35% increase in conversions and a reduction in product returns due to the app.